Throughout 2017, building on the success of its international development strategy, which aims to broaden the group’s business opportunities in foreign markets, Somocer Group continued to explore new international markets while striving to further consolidate its leading position in the Tunisian market.
Specialized in the manufacture and marketing of ceramic tiles and sanitaryware, SOMOCER Group, present in several African and Arab countries (Côte d’îvoire, Benin, Gabon, Congo, Morocco, Algeria, Mauritania, Libya, Lebanon, Jordan) as well as European countries (France, Italy and Greece), participated in 2017 in the most famous specialized fairs in the sector, including those of Cerisaie (Italy), Leroy Merlin (France) and Doha (Qatar).
In this context, SOMOCER Group has indeed worked on reaching international markets, in addition to finding new strategic partners in various countries to support its internationalization strategy.
It is also important to highlight that SOMOCER Group has been committed to a quality approach for several years, which has enabled it to consolidate and maintain its competitive position both in the local market and at the export level.
Since 1985, SOMOCER Group has in fact offered its customers quality products manufactured in accordance with international standards, while guaranteeing them an innovative design and continuous improvement. The company has also provided comprehensive and innovative solutions perfectly adapted to market trends that have generated the resources necessary for the group’s growth and continuity.
Note that the company achieved in December 2016 a record turnover in its export activity amounting to 6 million dinars. In 2017, this turnover almost doubled to reach 11.5 million dinars. These results reflect the ambition of a company that continues to steadily develop and grow.
SOMOCER GROUP DOUBLES ITS EXPORT SALES IN 2017
